Whistle

A division of Mars Petcare. Your pet's best life is about to begin

Research and Analysis

With a track record of delivering exceptional results, our agency took on the challenge of upgrading Whistle's direct-to-consumer (DTC) website almost three years ago. In just two months, we successfully transformed their online presence, earning their trust and continued partnership ever since. Recently, Whistle made a strategic decision to shift their focus to the B2B market. Recognizing the need for a complete overhaul, we embarked on reimagining their website to cater specifically to businesses. Our meticulous research and analysis process, which included market research, competitor analysis, and user behavior insights, allowed us to create a website that not only aligns with Whistle's new objectives but also surpasses the expectations of their B2B customers.

Strategy

To ensure Whistle's e-commerce success, our agency embraced the power of strategic planning during the development process. We crafted a tailored Shopify strategy that harnessed the platform's unique capabilities and leveraged industry best practices. Our approach was data-driven, drawing insights from extensive market research and user behavior analysis. By aligning Whistle's goals with a solid strategic foundation, we positioned them for online triumph and empowered them to stand out in a competitive market.

Whistle’s digital transformation

Responsive design

Cognizant of the ever-increasing usage of mobile devices, we recognized the importance of a responsive and adaptive design approach. The Whistle website was thoughtfully crafted to deliver a seamless experience on various screen sizes, ensuring optimal functionality and visual appeal across desktops, tablets, and smartphones. This design flexibility empowers Whistle's audience to effortlessly engage with the website, regardless of their preferred device, fostering a consistent and user-friendly experience.

Shopify Plus Development

Whistle's website transformation was achieved through our expertise in custom Shopify Plus development and design. We meticulously crafted a bespoke Shopify theme that encapsulated their brand identity and catered to their specific needs. Leveraging the power of Shopify's recommendation AI engine, we strategically implemented cart upsells, enticing customers with relevant product offers during the checkout process. Our integration of product upsells utilized AI-driven recommendations to suggest complementary items, further increasing the average order value. We also enhanced the user experience with related items, providing customers with personalized suggestions based on their browsing behavior. The website's functionality was elevated through the addition of quick order capabilities, allowing users to swiftly navigate and place orders. Our custom Shopify Plus checkout design, in collaboration with Stripe integration, facilitated seamless subscription management, enabling Whistle to effortlessly connect with their iOS app for a unified customer experience.

Custom Payment Integration

We pride ourselves on our ability to seamlessly integrate advanced payment solutions, and our custom Stripe integration for Whistle's Shopify checkout process is a testament to that. By incorporating Stripe's powerful subscription capabilities, we created a secure, flexible, and user-friendly payment experience for Whistle's customers. This integration not only ensures smooth transactions but also contributes to higher conversion rates and enhanced customer satisfaction, ultimately driving Whistle's success in the online marketplace.

Product photography

To enhance the visual appeal of Whistle's products, we paid close attention to styling and props. We carefully selected backgrounds, surfaces, and complementary elements that would elevate the overall aesthetic and create a cohesive visual narrative. This attention to detail ensured that the product images reflected Whistle's brand and resonated with their target audience.

Ongoing support

Whistle benefited from having a dedicated support team at their disposal, offering around-the-clock assistance. Our knowledgeable and experienced professionals were readily available to address any technical issues, answer questions, and provide guidance. We understood the importance of timely and efficient support, and our team was committed to delivering prompt resolutions to any challenges that arose. Additionally, with our custom Shopify theme, Whistle enjoys the ease of making updates and necessary changes without heavy reliance on developers. We continue to offer design solutions based on real user data and provide assistance for custom Shopify checkout, ensuring Whistle's online presence remains optimized and user-friendly.

Other projects

Wisdom Panel

#Web design,#Shopify theme development,#Conversion rate optimization

Maxbone

#Web design,#Shopify theme development,#Conversion rate optimization