Wisdom Panel
#Web design
#Shopify theme development
#Conversion rate optimization
Heights
Brighter days ahead
TECHNOLOGY PARTNERS
Research and analysis
In the initial phase of the website redesign for Heights, a thorough research and analysis was conducted to understand the company's science-driven approach, target audience, and market positioning. The goal was to create a website that not only reflected the company's core values of warmth and trustworthiness but also positioned it competitively in the market, emphasizing its "science first" approach.
Strategy
The redesign process involved an in-depth study of their competitors' existing user interface and user experiences to identify areas of improvement and to create a more engaging and conversion ready website. The project also included the development of a custom theme to facilitate easy changes and content updates for the Heights team, product bundling to accommodate their expanding product line, new product photography, and animated charts to visually illustrate the science and research that went into the product.
Results
Conversion rate success
Heights's digital transformation
Responsive design
The redesign of the Heights website focused heavily on creating a seamless user experience across all devices. Our team implemented a responsive design approach, ensuring that the website adapts fluidly to different screen sizes and resolutions. This design philosophy was crucial in delivering a consistent brand experience, whether users access the site from a desktop computer, tablet, or mobile device. The responsive design not only enhances user interaction and engagement but also optimizes the site for search engines, improving its visibility and reach.
Development
The development of the custom theme for Heights was completed in a tight 40-day timeframe. Utilizing the flexibility of Shopify Plus, our team built a theme that could effectively handle the company's expanding product line and complex bundling requirements. The theme was designed with a strong emphasis on the subscription business model, ensuring a smooth user experience for customers. This rapid development was made possible by our team's focused approach and efficient collaboration, delivering a theme that not only met but exceeded the expectations set for the project.
Digital Assets
Photography
The product and ingredient photography for Heights was designed to capture the essence of the brand's commitment to health and wellness. Each image was crafted to not only showcase the products and ingredients in their best light but also to reflect the brand's personality of warmth and clarity. The lighting and color schemes were thoughtfully chosen to create a visual narrative that resonated with the brand's advanced approach to well-being. Additionally, the introduction of a new product required a seamless integration into the existing visual style, which our team managed to achieve.
Ongoing support
Our team continues to offer ongoing support to Heights following the successful completion of the website redesign. This includes regular website maintenance, updates, and optimization to keep the site current with technology and user experience trends. We collaborate closely with the Heights team to monitor website performance, analyze user behavior, and use this data to make informed decisions for continuous site improvement. This ongoing support is essential for keeping the site competitive and ensuring that it continues to effectively support and drive the business success of Heights.
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#Web design
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